Life gets muddy.

Ice cream melts.

Rain happens.

Sand gets everywhere.

The Raddie Rucksack wipes clean in seconds.

Sick of gear that quits before they do?

Most kids’ bags don’t survive a wet Tuesday.

This one shrugs it off.

We’re parents too.

We’ve scrubbed the bag that never came clean and binned the one that fell apart. So we made the one we couldn’t find - an EVA shell that wipes clean, takes the chaos and keeps up with the messiest days. From colour runs to puddle jumping. We are here for it.

Pick your colour - Let them run wild - Wipe it clean

A young girl wearing a black and polka dot top, denim shorts, and grey sneakers with white socks, sitting on a tree branch outdoors, facing sideways with a pink backpack on her back.

Raddie Rucksack in Blush

Lightweight, wipe-clean and ready for anything. For the kids who don’t do gentle.

Raddie Rucksack in Coast

Lightweight, wipe-clean and ready for anything. For the kids who don’t do gentle.

What real families say

Never seen a child so in love with a bag.
— Zoë
He got chocolate on it and it just wiped off clean
— Jade
She won’t go anywhere without it
— Emily

See it in action

Giving back

Every Raddie Rucksack you buy drops 50p in the jar for Derian House Children’s Hospice.

You’re filling it!

Join the list for your discount code, plus first access to new colours and giving-back updates.